We and our partners have long experience in creating and managing consumer goods brands all over the world, from the US to India and Japan to Azerbaijian. Examples of brands we at RBL have worked with include Hugo Boss, Gucci, Vidal Sassoon, Wrigley’s and Coca-Cola. Our partners have worked with a wide range of brands, including Bacardi, Toyota, Bud Light, and Bang & Olufsen.
A typical category we work in is one that has big potential to expand, but that no existing consumer goods company has successfully led. It may be untouched because it is too small for bigger companies, because there is more gut feel than data to support its potential, or because it requires creativity and flexibility beyond what traditional companies can deliver.
Our brands are unique and engaging conceptually, and best in class technically. With this combination, we ensure we delight consumers as well as retailers.